Stree 2’s Dinesh Vijan Criticised for Costly Block Booking Move
Bollywood producer Dinesh Vijan, known for films like Stree 2 and Chhaava, is facing criticism from trade analysts over his costly block booking strategy.
Trade analyst Komal Nahta has publicly slammed the producer for spending crores on block bookings, calling it a “disservice” to the industry.
Komal Nahta questioned, “Would you murder people to attract crowd in theatres?” highlighting the extreme consequences of such practices.
Dinesh Vijan’s Maddock Films has previously been successful, but this controversy puts their marketing strategies under the microscope.
The debate continues as Bollywood navigates the fine line between marketing and manipulation in box office reporting.
Audiences and industry watchers await Dinesh Vijan’s response as the conversation around block booking practices heats up.